Public Relations

Every engagement starts with a comms strategy that maps your business goals, target audiences, competitive landscape and share-of-voice baseline. We translate that map into a messaging system the entire team can use without sounding like a press release — pillars, proof points, talking-track variants for technical, mainstream and capital-markets audiences.

The strategy isn’t a one-time deck. It’s a living framework reviewed quarterly against actual coverage, share-of-voice movement and the narratives shifting around you.

We develop the story arcs your brand will play for the year — not three random topics, but a coherent narrative that compounds across announcements, op-eds, interviews and social channels. Each asset is engineered to reinforce the same core argument so journalists and investors hear a consistent signal across every touchpoint.

From founder bylines and category-defining manifestos to long-form data pieces and product launch narratives, every piece is written to be picked up — not to fill a content calendar.

Direct relationships with the journalists and editors at Cointelegraph, The Block, CoinDesk, Decrypt, Bankless, Blockworks and the wider crypto and fintech press. We score every reporter on beat fit, recency of relevant coverage, and audience overlap with your buyer — then craft pitches written to that reporter’s actual recent work.

Not template blasts. Not "spray and pray" wire services dressed up as outreach. Coverage that lands because the journalist sees a story they actually want to write.

Press releases that are actually newsworthy — and the distribution strategy that decides whether they land. We write announcements, structure embargoes with tier-1 outlets, coordinate exclusives where they multiply impact, and run wire distribution through Chainwire and PR Newswire as amplification, not substitute.

Localized translations and regional distribution for English, 中文, JP, KR, TR, ES and AR markets where editorial fit and timing differ from the US news cycle.

Crypto news cycles open and close in hours. We monitor breaking stories around the clock, decide within minutes whether your brand has a credible angle to insert, and pitch reporters before the story has stopped being newsworthy. Same-day op-eds, expert quotes, data-led commentary and reactive announcements — engineered to land while the conversation is still happening.

Op-eds and bylines are how founders become category authorities. We work with you to identify the contrarian arguments worth making, ghostwrite to your voice, match each piece to the right outlet’s editorial style, and pitch to the section editors who actually accept submissions — not generic newsroom inboxes.

Programs typically include 1-2 published bylines per month across CoinDesk Opinion, Cointelegraph, Decrypt, Blockworks and tier-1 mainstream business press.

Coordinated programs that elevate founders and senior executives into recognized voices in their category. Speaking slots at Token2049, Consensus, Devcon and regional conferences. Podcast tours across the shows your audience actually listens to. Bylines, interviews and panel appearances sequenced around your product roadmap.

Reported monthly with placements, audience reach, and downstream signals — pipeline conversations, talent inbound, partnership inquiries.

Continuous monitoring across press, X, Reddit, Telegram and Discord — flagging negative momentum before it metastasizes. When a real crisis hits — exploit, depeg, regulatory action, leadership controversy — our team activates within hours: containment messaging, journalist briefings, community comms, and the long-arc reputation work that follows once the news cycle has moved on.

This service is deployed on-demand. Most clients hope they never need to use it. Some have.

For Web3 businesses approaching public markets, public companies adopting digital-asset treasury strategies, and protocols communicating to institutional allocators. We handle the message engineering required for material announcements — earnings, listings, compliance milestones, treasury moves — with the precision public-markets audiences expect and the crypto fluency traditional IR firms typically lack.

Founders and executives prepared for the interviews that actually matter. On-camera coaching, hostile-question simulation, message-discipline drills, and crisis-scenario role-playing — designed around the formats your spokespeople will actually face: tier-1 broadcast, podcast long-form, conference panel, X Spaces, AMA.

A press conference is one of the highest-leverage formats in PR — and one of the easiest to waste. We deploy them only when the announcement is genuinely newsworthy enough to merit a journalist’s travel and attention. When that bar is met, we run the full operation: media invitations and briefings, press kits and embargoed releases, on-site coordination, journalist seating, Q&A pre-briefing for your spokesperson, and post-event distribution that captures the story before it goes cold.

For conference-tied news, we run on-ground briefings instead — smaller-format, higher conversion, designed around the journalists who are already in town for Token2049, Consensus or Devcon.