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Insights

Field notes from the inside of crypto comms.

Short, opinionated reads on pitch craft, narrative design, KOL economics and why most crypto press releases get ignored — written by our team, for operators.

Coming soon

Why 90% of crypto press releases get ignored — and how to fix yours.

First drop with the site refresh
Coming soon

What editors at tier-1 crypto outlets actually want to see in a pitch.

First drop with the site refresh
Coming soon

The new KOL economy: why follower counts lie — and what to measure instead.

First drop with the site refresh
Coming soon

How to survive a crypto news cycle when your launch flops.

Planned
Coming soon

State of crypto PR: the narrative shifts that matter this cycle.

Planned
Coming soon

Regional KOL playbook: how campaigns actually run in 中文, JP, KR and TR.

Planned
In the meantime

Tell us what you’re building.

The best insights come from running real programs — not blog posts. If you’re a founder or operator in Web3, let’s talk.

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