Built for operators, by operators.
Quedic is an integrated communications agency for Web3 exchanges, protocols, and the emerging-technology brands shaping the next generation of finance.
We exist because the crypto market deserves better communications than it usually gets. Too many agencies sell template pitches, follower-count KOL programs and press releases no reporter opens. We build communications programs that look and feel like they were put together by people who actually read the outlets, follow the creators, and understand the product — because they do.
Our team has worked alongside tier-1 exchanges, infrastructure providers, DeFi protocols, GameFi studios and emerging AI × crypto platforms. We blend crypto-native fluency with the craft of traditional strategic communications — the message discipline, the reporter relationships, the capital-markets awareness — so clients get the best of both worlds instead of having to choose.
We work end-to-end: public relations, marketing, KOL, events, brand and advisory. A single team, a single plan, a single narrative — maintained from launch day through listing, partnership cycles and every milestone that follows.
What we believe
- Coverage is a byproduct of narrative. Get the story right and the placements follow. Get it wrong and no pitch template will save you.
- Credibility compounds. Every placement, every op-ed, every KOL activation should make the next one easier to land.
- Transparency wins. Clients see the media lists, the pitches, the reply rates and the attribution — not just headline metrics.
- Speed with discipline. Crypto moves in hours. Good communications teams ship fast and get it right.
The team behind the work.
Brian Lau
Brian Lau co-founded Quedic to build the kind of integrated communications agency crypto had been missing — one run by operators who actually work inside the market, not consultants describing it from the outside.
Over five years in Web3 marketing and strategic communications, Brian has led brand, social, KOL and go-to-market programs for companies across the exchange, protocol and consumer-crypto stack. His work has consistently intersected with the tier-1 exchange ecosystem — the launches, listings, campaigns and narrative moments that shape where attention actually flows in crypto — giving him a ground-level view of how real demand is created versus where marketing dollars quietly disappear.
As Chief Marketing Officer, Brian leads Quedic’s marketing, content, KOL and social practices. He architects end-to-end programs that sequence PR, creator campaigns and owned-channel strategy around client roadmaps rather than agency billing cycles. He is known for a direct, data-led approach to crypto comms: no template pitches, no follower-count theatrics, and no marketing that can’t trace back to narrative, search or conversion.
Brian brings a cross-border operating lens — fluent across Greater China, Southeast Asia and the broader Asia-Pacific — that gives Quedic clients real access to regional KOL, media and community networks beyond the English-language press cycle. He is a recurring voice at industry events and side programs across the global crypto calendar.
Vanessa Holmes
