Influencer & KOL

Every KOL we recommend is vetted across four dimensions: actual engagement quality (not just rates), audience overlap with your specific buyer, prior campaign performance for comparable brands, and narrative fit with your positioning. We maintain a private database of creators we’ve worked with, what they delivered, and where they overstated.

The shortlist you see is the 5-10% of names that survive the audit. The rest of the industry will sell you the other 90%.

Direct relationships with English-language creators across X, YouTube, TikTok and the long-form newsletter / podcast circuit. Coverage of macro voices, technical analysts, builder-focused educators and consumer-facing crypto creators — matched to whichever audience your campaign actually needs.

Native-language activations in the markets where crypto audiences actually form opinions. Chinese-language KOLs across X, 微博, 微信视频号 and Bilibili. Japanese and Korean creator networks. Turkish, Spanish and Arabic activations for the regional waves where retail demand is real and tier-1 English coverage doesn’t reach.

Every regional program runs with native moderators who understand the local idioms, regulatory sensitivities and platform dynamics — not English-speaking project managers using Google Translate.

Briefs that creators actually want to use because they’re built around hooks that perform — not corporate talking-point lists. We design the angle, supply the proof points, develop visual assets where helpful, and run compliance review so disclosures and risk language are baked in before anything goes live.

End-to-end campaign management: sequencing posts across creators to build narrative momentum, content review against brand and compliance guardrails, live tracking of engagement and downstream signals, and post-campaign reporting that separates what worked from what didn’t.

Every campaign closes with a written debrief — what we’d do again, what we’d cut, what we learned about each creator’s real audience.

Beyond one-off posts: long-running creator partnerships that put your brand inside ongoing programming. Sponsored series, co-created educational content, recurring podcast segments, and equity-aligned deals where the creator’s incentives are tied to your long-term success.

Negotiation and deal structuring across all common formats — flat fees, performance bonuses, token deals (with vesting and lockup that protect your cap table), equity for senior creator partnerships, and hybrid structures that align long-term incentives. We handle the contracting so you don’t end up paying $40K for a tweet that converts nothing.